La stratégie digitale marketing
Ne ratez pas le coche
A practical guide to building a digital strategy that works for your customers and your company, whatever its size, whether you run a project or run the business. With explanatory diagrams and concrete examples. Published in French.
ISBN 978-2-39025-156-9Five questions, one method
The book follows the order in which a team builds its digital strategy: understand, choose, define, implement, measure.
Written for people who still have questions
The book grew out of digital strategy courses, and out of the questions participants did not dare ask their colleagues. The biggest problem, often, is the fear of asking the right questions.
You run a company's communication day to day.
You lead a business facing today's challenges.
You have been asked to work out your company's digital future.
You manage clients in an agency, and they hand you more and more digital projects.
You want to move your career into digital.
You still have at least a hundred questions about how digital tools actually work.
Eleven chapters
A second book is in the works
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