Talks that start from market data, not from a pitch. Keynotes for events, associations and media, a two-day programme, courses in business schools. In French or English.
Three formats
Format 1 · 20 to 45 minutes
Keynote
A talk that starts from market figures and leaves the room with two or three decisions to make. For an event, a professional association, a media outlet, a school.
Topics below · French or EnglishFormat 2 · 2 days
Marketing flow with AI
Two days to build a complete marketing stack, from brief to reporting, using your own briefs, data and content. The programme taught at Solvay Business School, open to companies and groups of practitioners.
8 to 20 participants · Everyone leaves with a working setupFormat 3 · Open enrolment courses
Where to take a course with Cédric
The digital strategy and AI marketing courses he already teaches, which you can enrol in: Solvay Business School (executive education), UBA Academy and Gondola Academy.
Cédric also teaches, occasionally, as a guest lecturer in student programmes at HEC Liège, IHECS, ICHEC and ULB. These sessions are part of existing courses and are not open for enrolment.
Three topics this season
AI and search
Your customers ask AI before they ask you
What changes when a generated answer sits between your brand and your customers, and what a marketing team can measure and do about it now.
20 to 45 min · Marketing and communication leadsStrategy and organisation
AI does not replace your marketing team, it reorganises it
In-house, outsourced, tooled up: how content and campaign production is redistributed between internal teams, agencies and tools, through real cases.
20 to 45 min · Leadership teams, marketing teamsBrand and communities
What is said about your brand where you are not
Communities, messaging apps, forums, creators: where opinion about a brand forms today, and how to listen without pretending to control it.
20 to 45 min · Brand, communication, public relations
Format 2 · Marketing flow with AI
Two days, one complete marketing stack
The programme follows a marketing team's flow: the brief, the data, the brand voice, an end-to-end campaign, connectors and agents. By the end, each participant has a setup they use the following Monday.
Tools: Claude as the foundation, ChatGPT for visuals, a video tool. Participants can work with their own system; the goal is a reusable method, not a tool.
Embedded training, four principles
Your material. We work on your briefs, your brand guidelines and content that has already worked for you.
Hands first. Everyone works in their own account; there is no demo to sit through.
A setup, not notes. You leave with connectors, skills and a production flow, not a PDF.
Peer review. Group reviews of everyone's briefs and results.
Taught at Solvay Business School · In-company via Mountainview
To announce the talk
Bio in two lengths, high-resolution press photos, logo and book cover, ready to download.
Cedric is a great speaker. Strong knowledge in the digital area and very relevant content customized depending on the audience.
Sophie Souied-Soussan · CEO, Unilever
Cedric is a very strong expert in digital media and activations. He has a strong capacity to quickly understand our needs and he is able to adapt himself to a totally new environment. Thanks to him, Danone has significantly improved its way of managing and using digital media.
Cédric was strongly recommended to me at that time by a marketing headhunter I used to work with. His scores were the best of all teachers and he was unanimously crowned by all participants, years after years. In the meantime, Cédric has become one of the best digital inspirators I've ever seen teaching or on stage and as such, he clearly helped to bring many professionals to another digital level. Strongly recommended.
Laurent Lejeune · CEO, Dentsu Aegis
He was an excellent and inspiring keynote speaker at our BABM General Assembly in 2018.
Walter Gelens · CEO, Unilever
Request
One question before we start
It sends your request to the right place. Keynotes, courses and training, as well as media requests, are handled here. Company projects are run by Mountainview, the consultancy Cédric founded.