Videos

Digital strategy on video, from shorts to the masterclass

Short formats that start from a study or a market figure, the book's key ideas in one minute each and interviews with marketing leaders. In French.

Subscribe on YouTube Cédric/c - Stratégie digitale · 1 700 subscribers
Latest videos

Most recent

CMS headless, puis IA : après l'affichage, c'est la saisie qui se détache 6 November 2026
À quoi sert un CMS ? Et pourquoi l'IA peut répondre au même besoin sans éditeur visuel 4 November 2026
Prompt IA en marketing : pourquoi un prompt n'est pas un brief 2 November 2026
Confiance dans l'IA : on l'utilise plus, mais on la croit moins 30 October 2026
Audit GEO : quoi exiger avant de le commander ? 27 October 2026
Aude Mayence - VP Marketing Delhaize 13 February 2025
La stratégie digitale 27 October 2024
Interview - Jonathan Beckers - Head of marketing @ Tom & Co 26 October 2024
Masterclass - Stratégie digitale marketing 8 October 2021

The book series

The key ideas of the book, one minute each, filmed when it came out, plus the full masterclass. In French.

La stratégie digitale, c'est quoi ? 11 May 2021
La stratégie digitale 27 October 2024
Le customer journey
L'authenticité 7 May 2021
Le mobile 27 April 2021
Les applications mobiles 23 May 2021
Le paid média 30 April 2021
Le retargeting 4 May 2021
Masterclass, stratégie digitale marketing (50 min) 8 October 2021

Interviews

Marketing leaders on how they actually work, and the series “2020 and digital in five questions”, recorded with Belgian executives. In French.

Aude Mayence, VP Marketing Delhaize 13 February 2025
Jonathan Beckers, Head of Marketing Tom & Co 26 October 2024
Stephan Salberter, CEO LN24
Laurent Winnock
Stefan Costeur
Véronique Marichal
Tobias Tousseyn
José Fernandez
Aude Mayence
Pierre Hermant
Pauline Kinet
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