Short, sourced analysis of digital strategy, AI and content, written by someone who practises it every week with marketing teams.
La question revient de plus en plus souvent dans les échanges avec des équipes marketing. Depuis vingt-cinq ans, mettre à jour un site veut dire remplir un canevas. Et si tout pouvait se piloter autrement ?
Feed Your Digital Ambitions · 8 min · in French« On a fait faire un audit GEO. On est troisième sur ChatGPT. On fait quoi, maintenant ? » Ce que ces audits mesurent vraiment, avec quel recul, et ce qu'on peut en tirer.
Feed Your Digital Ambitions · 8 min · in FrenchL'angle mort le plus coûteux du marketing digital : demandez à n'importe quelle équipe marketing où ses clients discutent de ses produits avant d'acheter.
Feed Your Digital Ambitions · 9 min · in FrenchShort videos that take a study or a market figure and say what to do with it. In French.
La stratégie digitale marketing follows the order in which a team builds its digital strategy: understand, choose, define, implement, measure. It won the BAM Marketing Book of the Year award in 2021. The book is in French.
A second book is in the works.
Twenty to forty-five minute talks for events, professional associations and media, in French or English. Three topics this season: visibility in AI engines, how AI tools reorganise marketing teams, and what is said about a brand outside its own channels.
Professor at Solvay Business School for over ten years. The two-day programme, Marketing flow with AI, has each participant build a complete marketing stack on their own company's case.
For a consulting project or in-company training, requests go through Mountainview, the consultancy Cédric founded.
A digital strategy consultancy in Brussels, working with a team of independent consultants. It supports brands and companies from understanding digital habits through to delivery.
Trend watching, market research, inspiration sessions and team training on how customers use digital channels.
Digital marketing strategy, business model, digital transformation, go-to-market, user experience assessment.
Project management, campaign management and performance tracking, through to delivery.
They have worked with Cédric and Mountainview: Delhaize, Nestlé, BNP Paribas, AXA, Engie, D'Ieteren, SNCB, RTBF, Pfizer, European Commission.
Discover MountainviewThe long-form analysis is published in Cédric's LinkedIn newsletter, in French. One article a month, sourced, no promises, an eight-minute read.
Monthly · Over 2,300 subscribers · In French